Corso di Laurea Magistrale in Scienze e Tecniche Avanzate dello Sport (LM-68)

The purpose of this course is to provide students with the basic managerial skills to operate in different aspects of the field of sports. The academic programme includes the acquisition of knowledge and the structuring of skills in the areas of planning, organization, management, and evaluation of services and facilities for recreational and professional physical activities and sports. These skills will allow students to work with both sports organizations, such as associations, leagues, clubs, fitness centres, sports promotion organizations and with companies which operate in the sports sector. At the end of the course, the students will have acquired specific knowledge and skills needed to plan and coordinate the main areas of sport management: human resources management; communication and marketing; organization of sporting events; relations with agencies, institutions and public administrations, management of facilities and equipment; and coordination of promotional activities.

1. Have a working understanding of sports management
2. Be able to analyse the organizing context of sports management
3. Understand event planning in all its cycle life: bidding, preparation, implementation, dissolution.

Lectures, reading, case studies, working in small groups

The exams will consist of multiple choice questions and of an oral examination on some the of the program topics.

SPORT EVENTS MANAGEMENT

Specific aims

Sport Events Management: The purpose of the course is to introduce students to the fundamental aspects of the organization of major sporting events, from a strategic and operational point of view. The first part of the course focuses on the sport organization of sport in Italy and in the world and on the theoretical and conceptual similarity framework of the major sporting events. Then, the students will study the life cycle of an organizing committee, the evolution of its organizational structure, and the analysis of the organizational context and finally they will scan in order to understand the main activities required at each stage of the organization of a sporting event.

Program

• Organization of sports in Italy and in the world
• Definition and classification of sport events
• Lifecycle of sport events  
• Sport event bidding
• Set-up of a sport event organizing committee and its development
• Functional areas of a sport event organizing committee: overview, goals, operational planning and responsibilities 

Sport Events Management

• AA.VV. (2006), Dall’idea al successo: Guida di candidatura agli eventi sportivi, Sentedalps. (www.sentedalps.org)
• AA.VV. (2006), Guida organizzativa degli eventi sportivi “Bene da dove si comincia”, Sentedalps. (www.sentedalps.org)
• AA.VV. (2006), Guida al management dei volontari degli eventi sportivi: come gestire le risorse umane, Sentedalps(www.sentedalps.org)

• Class slides, notes and supplementary readings suggested during the course

 Additional material

• Desbordes, M. & Falgoux J. (2007). Organiser un événement sportif. Paris: Eyrolles.
• Masterman, G. (2009). Strategic Sports Event Management: Olympic Edition. Oxford, Butterworth-Heinemann/Elsevier.
• Parent, M. & Smith-Swan, S. (2013). Managing Major Sports Events: Theory and Practice. London: Routledge.
• Class slides, notes and supplementary readings suggested during the course